BMTC installs state-of-the-art street lighting solutions in Jumeirah Corniche Development project

The Dhs.5 million worth contract implements Schréder LED lighting system, integrated with a smart pole of multi-technological functions, is a sustainable solution in terms of efficiency, minimal power consumption and reducing the cost of operations.

 DUBAI- Aug 11, 2014: Bahri & Mazroei Trading Company (BMTC), the trading arm of Bahri & Mazroei Group – a leading provider of solutions for building and infra-development segments in the Gulf, has installed advanced sustainable street lighting solutions worth AED 5 million in the Jumeirah Corniche development project. When fully opened in November, the Jumeirah Cornice is expected to be the longest beach in Dubai.

BMTC is a market leader in the UAE and beyond in providing a wide range of high-quality electrical, lighting and water management solutions for construction and infrastructure-development sectors including key landmark projects.

The Jumeirah Beach, being the social and sports hub of Dubai, is the place-to-be for both residents and visitors in the city. The first phase of the Corniche development, stretched along two kilometers, was opened to the public recently. The entire project, which is currently being developed, spans over 14 kilometers along the beachside parallel to six residential communities extending from the Dubai Marine Beach Resort and Spa up to Burj Al Arab Hotel.

BMTC installed Schréder’s state-of-the-art ModulLum LED lighting system, which has the efficiency to provide light for longer period with lesser power consumption and lower maintenance requirements than other lighting systems available in the market. Schréder is specialized in outdoor lighting solutions for public, urban and architectural projects.

The new lighting solutions, installed by BMTC, are expected to enhance the experience of visitors to the Corniche. The overall effect would be making the best of the street lighting solutions, while meeting modern standards.

Commenting on the project, Mr. Esam R. Al Mazroei- Managing Director of Bahri & Mazroei Group, said, “We are happy to implement the functional LED equipment with minimal consumption for the development of Jumeirah Corniche for the use of pedestrians. This will be the beginning of a new LED era in the city’s leisure destinations, in terms of functional use of lighting systems that meet the need for safety and respect traditional values at the same time.”

“BMTC’s street lighting system, with a smart pole integrated with multi-technological functions, will reflect Dubai’s global standing in design, innovation and creativity. Being a component of Smart City, the solution with its innovative design and incorporating power-saving technology offers an array of features including safety and security, integration of telecom and utilities, green technology, smart innovation and mobility. Improving safety is demonstrated in this huge public space with functionality and stunning visual impact, particularly for originality and the added security,” he added.

“Being a modern metropolis, Dubai is embracing green solutions by upgrading its existing lighting system by advanced LED lighting solutions for a range of infrastructure. This is aimed at significantly reducing the power consumption so that the authorities can save the annual cost of operation considerably,” Mr. Esam further said.

The Schréder’s ModulLum smart pole, a versatile and multi-purpose column offering a multi-functional lighting system along with camera, audio, Wifi, and power features, will serve the creativity of urban planning designers. The light effects can be created through the inclusion of a ring of LEDs between the modules on the ModulLum column. The sophisticated, decorative LED luminaire shows sustainable and energy-efficiency measures, while creating a sumptuous visual of the brand-new Jumeirah Beach development.

Sharing his insights on the global LED phenomenon, Mr. Esam said, “LED is the new choice that proves its commitment. LEDs, at the forefront of technological advance and with the eco-friendly ethics in mind, attract different industries with the new aesthetic possibilities as well as the opportunity to significantly reduce costs in the long run.”

BMTC supplied lighting systems for a variety of landmark projects including Burj Khalifa, Burj Al Arab, Emirates Towers, Sheikh Zayed Tunnel, Sheikh Zayed Mosque, Sowwah Square, Shams Gate, Ferrari Theme Park, Central Park, Dubai Design Center, CMW Officer’s accommodation, Shamka Development, Emirati Neighborhood at Yas Island and Trust Tower within the World Trade Center Development (WTCD) – Abu Dhabi project, to name a few.

About Bahri & Mazroei Group

Bahri & Mazroei Group is one of the largest providers of value-added solutions and systems for buildings and infrastructure projects in the Gulf region. The Group started its operations in 1968 by establishing its trading arm Bahri & Mazroei Trading Company (BMTC) for product supply and distribution of electrical and lighting solutions. Named after its two founders, the late Mr. Salem Humaid Al Bahri and Mr. Rashid Humaid Ali Al Mazroei, the Group has expanded its portfolio to different areas of value-added services over the last four decades. BMTC, the flagship company under Group, has become a trusted name for supply and distribution of electrical, lighting, urban and water management solutions. The market leader provides a wide range of high-quality electrical, lighting and water management solutions for construction and infra-development sectors including key landmark projects of different segments.

Bahri & Mazroei Technical Systems (BMTS) is the UAE’s leading buildings systems’ integrator under the Group catering to the construction sector with solutions in the areas of electrical, lighting and water systems. The company offers a wide spectrum of solutions — Fire Detection and Alarm Systems, Central Battery Emergency Lighting Systems, Public Address, Voice Alarm Systems, Building Management, Security and Access Control, Intelligent Lighting Controls, Power Solutions, Home Automation Solutions, Audio- Visual Solutions and Facilities Management Systems for different building and infrastructure categories. BMTS focuses on installation, integration, testing, commissioning and maintenance of the Life Safety, Building Management, Security, Audio Visual, Home Automation and other Low Voltage solutions.

Telematics Networking & Communications LLC (Telematics), the Group’s third component, is the region’s leading provider of Converged Building Systems covering a complete range of ICT and ELV solutions. Telematics delivers quality data and voice network infrastructure solutions to customers in the ME and the Indian sub-continent. Telematics delivers quality data and voice network infrastructure solutions to customers in the ME and the Indian sub-continent. BMTS recently became one of the first companies in the Gulf region to win the prestigious international DALI Award for its sustainable solutions in the 382-high Trust Tower in Abu Dhabi. BMTC is a winner of Gulf Traffic Award in 2011 for innovation in lighting in the airport tunnel project.
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For media enquiries, please contact:

Rasheed Palliyalil
Watermelon Communications
Tel: 00971 4 2833655
Svetlana Kostetskaya
Bahri & Mazroei Group
Tel: 00971 4 2691610 Ext. 447




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