Dubai, UAE; May 30, 2018: Bahri & Mazroei Trading Company (BMTC), the region’s leading provider of electrical, lighting and water solutions, and a subsidiary of the UAE based Bahri & Mazroei Group, has signed an agreement with Sweden’s Parans Solar Lighting offering human-centric lighting solutions to the UAE. As a part of the deal, BMTC will provide end -to-end solutions that includes engineering, design, supply, maintenance and distribution of Parans solar lighting.
The Parans Solar Lighting solutions represent a breakthrough in renewable energy lighting for indoors across all sectors – from homes to commercial establishments, educational institutions and hospitals. The firm has patented the system, developed through extensive R&D in collaboration with the Chalmers Technical University in Gothenburg, Sweden.
The unique value proposition of the Parans system is that it captures and leads sunlight through special fibre optic cables in and through the property – deep into buildings and far away from windows, spreading the light in a truly innovative experience-filled manner. With no carbon emissions and 100 per cent natural, the new renewable energy solution is an ideal fit to the green vision of the UAE.
The unique Parans solution will be distributed by BMTC in the UAE, which offers a perfect environment for the system to operate seamlessly. According to estimates, the nation has 3,500 sunlight hours per year compared with only 2,535 hours in New York and 2,592 hours in Sydney.
Mr. Esam Al Mazroei, Vice Chairman of Bahri & Mazroei Group, said: “In my opinion, human-centric lighting is lighting devoted to to enhance vision, well-being and performance and with our partnership with Parans Solar Lighting, we are focused on bringing innovative lighting solutions to the UAE, especially those that promote sustainable development. With our nation’s focus on promoting green energy in line with the UAE Energy Strategy 2050, there is an increased emphasis on deploying renewable lighting solutions. The Parans system stands out for its unique ability to leverage sunlight for deep interiors. It not only ensures energy efficiency for buildings but will also help reduce the carbon footprint. This solution is ideally suited for residence and commercial centres, and will bring long-term value for customers.”
Having already gained international acclaim, the Parans system has been positively received by consultants, architects and the construction & energy sector stakeholders. In addition to the energy savings that will benefit from the system, it also helps the well-being of residents. It has been estimated that using the system at homes and educational institutions can lead to 26 per cent faster learning among students while at hospitals, a 41 per cent increase in recovery rate has been noted. At offices, the clean energy environment promotes an increase in productivity of over 18 per cent, as the natural light spectrum is different from that of artificial light, contributing to a positive influence on residents.
“We are really excited and pleased to partner up with such an established and reputable company as BMTC who has been in the UAE market for the last 50 years,” said Fredrik Johansson, Senior Vice President Sales & Marketing at Parans. “We appreciate that BMTC represents a number of international companies and has the expertise and experience to take new technology into the market. Based upon the already numerous and significant projects we have engaged in together, we feel very confident that in BMTC we have found a partner that shares our vision of making the indoor environment green, sustainable and optimized for well-being by introducing natural light into every room, every floor, in every building and creating a healthy environment for human beings in our everyday life.”
BMTC has a long history of bringing international brands to the market, and offering a broad network in relevant sectors. The Group manages large-scale projects from the design phase, through implementation and after sales support.
About Parans Solar Lighting AB (publ)
Parans Solar Lighting offers sunlight for indoor environments through an innovative system that captures and leads the rays of the sun. Parans, which developed and patented the technology, turns mainly to property owners, architects and larger employers worldwide. Parans Solar Lighting is quoted on the stock exchange list Aktietorget and has office in Gothenburg, Sweden.
